The Asian Gaming 50 - 2011
Jade Entertainment and Gaming Technologies has built a solid reputation as a trusted provider and operator of electronic gaming machines and technologies. The company, based in Manila’s business district, Makati City, was founded by Asia-Pacific gaming veteran Joe Pisano in 2009.
Naming his venture after a gemstone that is synonymous with Asia, Mr Pisano says his aim is to make Jade Entertainment and Gaming Technologies a familiar name in casinos in the Philippines. The company aspires to be a one-stop shop for operators seeking to stock their casinos with the most up-to-date gaming products, technologies and services. Jade Gaming’s major suppliers include Novomatic, IGT, Crane, VSR and Futurelogic as well as emerging market manufacturers like Hydako.
Jade Entertainment is the exclusive representative of various Asia-focused slot manufacturers and gaming paraphernalia distributors such as Aspect Gaming and, most recently, Signs4U. In February 2011, Signs4U, a Netherlands-based private company specializing in casino signs, formed a strategic partnership with Jade Entertainment to explore gaming markets in the Philippines. IN addition to acting as a distributor and supplier, Jade Gaming also holds a gaming operator license in the Philippines. The company operates the Oxford Princess Casino inside the former Clark Air Base south of Manila.
Jade Gaming has recently made its first foray beyond the Philippines’ borders. In May, the company set up it’s first overseas wholly-owned subsidiary, Jade Entertainment Macau.
An Australian citizen of Italian descent, Mr Pisano is a 30-year veteran in the gaming industry. He holds a Master’s degree in Business and Technology from the University of New South Wales. Previously, Mr Pisano has held senior positions with several large international gaming companies, amassing a wealth of technical regulatory knowledge of the industry.